19 or how a massacre is remembered was an immersive installation performed at Columbia University’s Shapiro Theater exploring the memory of Chinese dissident Liao Yiwu through all the June 4ths he remembers in an essay entitled “19 Days” published in the Paris Review.

What began as the launch of a single signature event grew into a multi-year program to launch the Rockefeller Foundation’s inaugural Global Innovation Forum, a global convening of leaders in philanthropy and international development, and a new digital home for its centennial celebration programming.

I worked with founders Beth Gerstein and Eric Grossberg to craft a narrative-driven strategy that centered transparency as the brand’s North Star, ensuring that when Brilliant Earth debuted, it spoke with the most authentic voice in the room.

Netpop Research began as a bold idea inside a boutique research firm. Over two years, the vision crystallized—transforming Media-Screen’s client services into a thought leadership engine with international reach.