Intentionally Crafted Strategic Design, Management, and Storytelling

Hi, I’m Deepthi Welaratna. Tiny Little Cosmos is my creative studio where I offer strategy and storytelling services for brands ready to lead and innovate in their category. I architect systems and narratives that raise awareness, deepen engagement, and accelerate your growth and impact. At TLC, my guiding intention is to create powerful, influential work that contributes to a vibrant economy that runs on mutual respect, sustainable growth, and accountability.

Who I Work With

TLC partners with organizations and individuals across the globe to navigate the complexities of the modern creative economy. Whether scaling a global market leader or launching a mission-driven initiative, I provide the executive-level strategy and creative vision necessary to move culture and achieve measurable impact.

Philosophy

  • Structure doesn’t limit creativity; it unlocks it.

  • Strategy should honor instinct, not override it.

  • Imagination is a form of intelligence.

  • Trust is earned through transparency, consistency, and reciprocity.

Values

  • Mutual respect — I work with people who treat others with patience, empathy, and integrity.

  • Positivity with purpose — I value solutions over cynicism and creativity over complacency.

  • Collaboration over ego — The best ideas emerge when everyone’s voice matters.

  • Shared responsibility — Great results are built together.

  • Progressive, Anti-racist and pro-liberation —Seeking clients and partners who want to build just futures for all.

Capabilities

Brand Strategy

Crafting brand identities, narrative systems, and touch points that resonate including logos, brand stories, messaging frameworks, style guides, and more.

Research & Design Methods

Including workshops, polls, focus groups, ethnography, surveys, quizzes, A/B testing, design sprints, HCD and collaboration frameworks including personas, customer journey mapping and UX/UI flows.

Learning & Innovation

Including consumer and market research, open innovation, monitoring and evaluation, product launches and optimization, digital transformation, and organizational design.

Creative Production & Management

Art and copy direction, pitches and presentations, events and convenings, cross-functional and cross-cultural team recruiting and management from concept to completion.

Executive Coaching & Advising

Advising, mentorship, and guidance to leadership teams and executives on career path, campaign strategy and execution, market positioning, and consumer insights.

Communications & PR Strategy

Training, pitching, mentorship, and guidance for individuals, teams, and organizations in times of crisis and opportunity.

Clients & Partners

  • Ariel Stess

  • ArtsRising

  • Asian Pacific Fund

  • The Aspen Institute

  • Athlete Ally

  • AudioLuxe

  • Be The Change / ServiceNation / Opportunity Nation

  • The Bellagio Center

  • Benjamin Gassman

  • Born This Way Foundation

  • Boston Rising

  • Brilliant Earth

  • The British Museum

  • The California Endowment

  • California Secretary of State

  • California Tomorrow

  • The California Wellness Foundation

  • Carnegie Hall

  • Cause Communications

  • The Center for Global Policy Solutions / Global Policy Solutions

  • Center for Investigative Reporting

  • Chinatown Youth Initiatives

  • Chrysalis Theatre Company

  • Civic Ventures / Experience Corps / Encore.org

  • Coda Societies

  • The Commonwealth Club of San Francisco

  • Courage California

  • Dance Films Association

  • Debbie Adler

  • Diamonds for Africa Fund

  • Disparition

  • Dow Chemical

  • The Elab at Parsons School of Design

  • The Engine Room

  • Engineers Without Borders, San Francisco Chapter

  • Enspiral Foundation

  • Excell Educational Center

  • FIRST Robotics

  • Foster Youth Alliance

  • Foundation Rwanda

  • The Global Fund

  • Godiva

  • Google

  • Groupe EDF

  • Higher Education Recruitment Consortium

  • Honoring Emancipated Youth

  • Hope to Action

  • Hyperlinked

  • i.e. communications

  • I <3 Revolution

  • IKEA

  • Impact NYC

  • The Institute of Development Studies

  • The International Center of New York

  • International Documentary Association

  • The It Gets Better Project

  • The James Irvine Family Foundation

  • The Knowledge House

  • KQED Public Media

  • LaShea Delaney

  • Lifehack HQ

  • Lights in the Delta

  • Little Giant Creative (now JEME Agency)

  • The Los Angeles Public Library

  • The Lowline

  • Lucile Packard Foundation for Children's Health

  • Magnum Foundation

  • Malcolm X Memorial Foundation

  • Marsh McLennan

  • Mei Ann Teo

  • Mitchell Teplitsky

  • The Metropolitan Museum of Art

  • McGill University

  • Miss O & Friends

  • Movement Strategy Center

  • Mustard & Miel

  • Nationswell Studio

  • Netpop Research (formerly Media-Screen)

  • New York City Department of Health and Mental Hygiene

  • New York City Department of Records and Information Services

  • Openbox

  • The Presidio of San Francisco

  • Randi Zinn, Beyond Mom

  • Renault Groupe

  • The Resource Alliance

  • The Robert Wood Johnson Foundation

  • The Rockefeller Foundation

  • San Mateo County

  • Secretary of State of California

  • Shelter Scotland

  • Specialty Food Association

  • Sunset Neighborhood Beacon Center

  • Tara Ahmadinejad

  • ThoughtWorks

  • United Way of the Bay Area

  • United Way Worldwide

  • The University of Toronto

  • Verizon

  • Vesi

  • Vote For Africa

  • Welcome Home Baby

  • Wingspread

  • YouTube

  • YWCA Southeast Wisconsin

25 Years of Moving the Needle

These wins were the result of deep collaboration with brilliant teams, partners, and visionary clients.

  • Global Health & Systems Innovation: Architected Thicket Labs’ business model and strategy and learning platform for education, public health, and government programs serving millions of individuals across multiple countries, implementing data-driven organizational design to scale impact in complex social environments.

  • Large-Scale Digital Mobilization: Directed the strategy and creative production for the Courage California’s Progressive Voter Guide, the state’s first progressive down-ballot voter guide, which reached 1 in 29 California voters and achieved an efficient acquisition cost of $1 per 4,300+ users.

  • Strategic Launch Architecture: Led the initial communications and SEO strategy that helped scale Brilliant Earth from a startup to a global market leader within 36 months, while developing the narrative framework for ethical sourcing.

  • E-commerce Growth & Content: Spearheaded the content strategy and digital launch for Mustard & Miel, resulting in an inaugural season that exceeded holiday sales goals by 10x with an 18.75% returning customer rate.

  • Global Movement Communications: Managed digital communications and messaging architecture for The Rockefeller Foundation’s global summits, coordinating real-time engagement that reached millions of global citizens on behalf of advocacy leaders.

Let’s Get Started

Select a time that works for you, and we’ll talk about what you need.