Case Studies
From startup boardrooms to city halls, I design purpose-driven brand strategies that move people — and move metrics. My work has helped launch national voter guides, ethical luxury campaigns, and insights platforms for public impact.
YWCA Southeast Wisconsin
Facilitated strategic planning helped the YWCA Southeast Wisconsin reorient its operations.
Mustard & Miel
Mustard & Miel launched its first holiday season with 10X sales and an 18.75% returning customer rate.
Health Equity Design Lab
A nationwide network of public health leaders aligned their efforts through facilitated learning.
Brilliant Earth
Early investment in brand strategy helped Brilliant Earth become a category leader within three years.