In one week, 2,200 people engaged with Vesi’s bold vision, with more than half exploring ways to fund and invest in the work.

What began as the launch of a single signature event grew into a multi-year program to launch the Rockefeller Foundation’s inaugural Global Innovation Forum, a global convening of leaders in philanthropy and international development, and a new digital home for its centennial celebration programming.

I worked with founders Beth Gerstein and Eric Grossberg to craft a narrative-driven strategy that centered transparency as the brand’s North Star, ensuring that when Brilliant Earth debuted, it spoke with the most authentic voice in the room.