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Narrative Strategy + Earned Media Outreach
Meaningful attention is about reaching the right audience with the right story at the right moment. This is a high-touch outreach process designed to generate intentional coverage that builds institutional authority and drives your mission forward.
I take a strategic approach to earned media with a focus on personalized storytelling for each journalist and outlet. By managing the entire lifecycle of a campaign — from initial positioning to direct media relations — I help you cut through the noise and land your message where it matters most.
Campaign Narrative & Positioning: A strategic framework that identifies your most "pitchable" angles and aligns them with current media trends.
Professional Press Release: A professionally crafted, narrative-driven press release engineered for clarity, impact, and easy pickup by news outlets.
Targeted Media Intelligence: A custom-built database of journalists, editors, and creators specifically vetted for their relevance to your project and industry.
Bespoke Pitch Development: Strategic, tailored outreach drafts designed to capture interest and initiate meaningful dialogue with key media gatekeepers.
Active Media Relations: Hands-on management of all outreach, including diligent follow-ups, interview coordination, and press inquiry management.
Real-Time Campaign Tracking: Comprehensive monitoring of outreach status and media sentiment throughout the duration of the campaign.
The Impact Report: A final executive summary of results, including coverage links, engagement metrics, and strategic recommendations for future momentum.
To maintain the focus on high-impact earned media, this package specifically excludes:
Guaranteed Placements: In the world of earned media, final editorial control rests with the publication. This package covers the process and advocacy, not a "pay-to-play" guarantee.
Paid Media & Sponsored Content: Any costs for "advertorials," sponsored posts, or wire service distribution fees (e.g., PR Newswire).
Event Planning & Management: Coordination of physical launch events, parties, or press conferences.
Crisis Communications: Long-term reputation management or reactive crisis response outside the scope of the specific campaign.
To discuss custom adjustments or an expanded scope, contact TLC to schedule a strategic consultation.
Narrative Strategy + Earned Media Outreach
Meaningful attention is about reaching the right audience with the right story at the right moment. This is a high-touch outreach process designed to generate intentional coverage that builds institutional authority and drives your mission forward.
I take a strategic approach to earned media with a focus on personalized storytelling for each journalist and outlet. By managing the entire lifecycle of a campaign — from initial positioning to direct media relations — I help you cut through the noise and land your message where it matters most.
Campaign Narrative & Positioning: A strategic framework that identifies your most "pitchable" angles and aligns them with current media trends.
Professional Press Release: A professionally crafted, narrative-driven press release engineered for clarity, impact, and easy pickup by news outlets.
Targeted Media Intelligence: A custom-built database of journalists, editors, and creators specifically vetted for their relevance to your project and industry.
Bespoke Pitch Development: Strategic, tailored outreach drafts designed to capture interest and initiate meaningful dialogue with key media gatekeepers.
Active Media Relations: Hands-on management of all outreach, including diligent follow-ups, interview coordination, and press inquiry management.
Real-Time Campaign Tracking: Comprehensive monitoring of outreach status and media sentiment throughout the duration of the campaign.
The Impact Report: A final executive summary of results, including coverage links, engagement metrics, and strategic recommendations for future momentum.
To maintain the focus on high-impact earned media, this package specifically excludes:
Guaranteed Placements: In the world of earned media, final editorial control rests with the publication. This package covers the process and advocacy, not a "pay-to-play" guarantee.
Paid Media & Sponsored Content: Any costs for "advertorials," sponsored posts, or wire service distribution fees (e.g., PR Newswire).
Event Planning & Management: Coordination of physical launch events, parties, or press conferences.
Crisis Communications: Long-term reputation management or reactive crisis response outside the scope of the specific campaign.
To discuss custom adjustments or an expanded scope, contact TLC to schedule a strategic consultation.