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Email Campaign
The Full Narrative Ecosystem
A high-impact email sequence builds anticipation and guides your audience toward a specific outcome. Whether you are launching a new project, announcing a release, or re-engaging your community, this service ensures your message lands with purpose and clarity.
I combine strategic sequencing with thoughtful design to create a 3-email arc that tells a story people actually want to follow, anchored by high-performance landing pages that turn interest into action.
What’s Included:
Campaign Strategy & Narrative Arc: A defined plan for the sequence to ensure each email builds momentum toward your primary goal.
Complete Technical Configuration: Expert setup within your existing Email Service Provider (ESP), including list segmentation and domain authentication for maximum deliverability.
Three Custom Landing Pages: Design and copy for three dedicated web pages that mirror your email narrative and provide a seamless conversion path.
Visual Identity & Design: Custom headers and mobile-optimized templates that align with your brand’s aesthetic across all devices.
Three Strategic Drafts: Professional copywriting for three emails, including high-impact subject lines and preview text designed for high open rates.
Performance Analysis & Report: A detailed wrap-up analysis of key metrics (opens, clicks, and engagement) delivered after the sequence is complete.
Collaborative Refinement: Two dedicated rounds of feedback and revisions to ensure the voice and timing are exactly right.
Exclusions:
To maintain efficiency and focus on strategic delivery, this package specifically excludes:
List Hygiene & Cleaning: The manual repair of messy or outdated spreadsheets. This package assumes a "ready-to-load" mailing list.
ESP Migration: The transfer of data from one email platform to another (e.g., moving from Mailchimp to Klaviyo).
Ongoing Community Management: Managing inbox replies, subscriber inquiries, or long-term newsletter maintenance.
Platform Subscription Fees: All costs associated with third-party software (ESP, landing page hosting, etc.) remain the responsibility of the client.
To discuss custom adjustments or an expanded scope, contact TLC to schedule a strategic consultation.
The Full Narrative Ecosystem
A high-impact email sequence builds anticipation and guides your audience toward a specific outcome. Whether you are launching a new project, announcing a release, or re-engaging your community, this service ensures your message lands with purpose and clarity.
I combine strategic sequencing with thoughtful design to create a 3-email arc that tells a story people actually want to follow, anchored by high-performance landing pages that turn interest into action.
What’s Included:
Campaign Strategy & Narrative Arc: A defined plan for the sequence to ensure each email builds momentum toward your primary goal.
Complete Technical Configuration: Expert setup within your existing Email Service Provider (ESP), including list segmentation and domain authentication for maximum deliverability.
Three Custom Landing Pages: Design and copy for three dedicated web pages that mirror your email narrative and provide a seamless conversion path.
Visual Identity & Design: Custom headers and mobile-optimized templates that align with your brand’s aesthetic across all devices.
Three Strategic Drafts: Professional copywriting for three emails, including high-impact subject lines and preview text designed for high open rates.
Performance Analysis & Report: A detailed wrap-up analysis of key metrics (opens, clicks, and engagement) delivered after the sequence is complete.
Collaborative Refinement: Two dedicated rounds of feedback and revisions to ensure the voice and timing are exactly right.
Exclusions:
To maintain efficiency and focus on strategic delivery, this package specifically excludes:
List Hygiene & Cleaning: The manual repair of messy or outdated spreadsheets. This package assumes a "ready-to-load" mailing list.
ESP Migration: The transfer of data from one email platform to another (e.g., moving from Mailchimp to Klaviyo).
Ongoing Community Management: Managing inbox replies, subscriber inquiries, or long-term newsletter maintenance.
Platform Subscription Fees: All costs associated with third-party software (ESP, landing page hosting, etc.) remain the responsibility of the client.
To discuss custom adjustments or an expanded scope, contact TLC to schedule a strategic consultation.