Recent Results from an Ad Pilot
Paid Campaign Performance Snapshot: Summer 2025
We recently ran a small, hyper-targeted ad campaign to promote a creative event. The goal was to use paid social to drive advance ticket signups on a limited budget.
Here’s how the campaign performed against industry benchmarks:
Cost per click: lower than average
Click-through rate: above average
Signup and mailing list opt-in rates: significantly higher than average
We spent under $100 and grew the mailing list with no discount, giveaway, or incentive. While the sample size was small, the campaign provided clear evidence that thoughtful creative and targeted strategy can yield strong results—even without a large spend or incentive.
See the full breakdown below.
| Metric | Result | Industry Benchmark (Music/Event) |
Notes |
|---|---|---|---|
| Cost Per Click (CPC) | $0.22 | $0.43–$0.83 | 🔥 Outstanding |
| CTR (Click-Through Rate) | 1.37% | 0.7–1.3% | 🔥 Excellent |
| Signup Conversion Rate | 6.2% | 2–5% | 🔥 Excellent |
| Mailing List Opt-In Rate | 68% | 20–30% (no incentive) | 🔥 Outstanding |
| Cost Per Lead (Mailing List) | $5.22 (est.) | $4–$12 | ✅ Above Average |
