Recent Results from an Ad Pilot
Disparition performing at Visionarium in South Pasadena
We recently ran a highly targeted, low-budget ad campaign to promote Summer Solis, a one-night-only performance by Disparition. The goal: drive advance ticket signups through paid social while keeping spend minimal.
Here’s how it stacked up against industry benchmarks:
Cost per click: below average
Click-through rate: above average
Signup & mailing list opt-ins: significantly above average
With under $100 spent—and no discounts, giveaways, or incentives—we grew the mailing list. While the sample size was small, the results demonstrate that thoughtful creative and precise targeting can deliver strong outcomes without a big budget.
You might be asking: can this scale? When investing more, micro-targeting ensures every dollar counts—but compelling creative remains the key to making your message break through.
See the full breakdown below.
| Metric | Result | Industry Benchmark (Music/Event) |
Notes |
|---|---|---|---|
| Cost Per Click (CPC) | $0.22 | $0.43–$0.83 | 🔥 Outstanding |
| CTR (Click-Through Rate) | 1.37% | 0.7–1.3% | 🔥 Excellent |
| Signup Conversion Rate | 6.2% | 2–5% | 🔥 Excellent |
| Mailing List Opt-In Rate | 68% | 20–30% (no incentive) | 🔥 Outstanding |
| Cost Per Lead (Mailing List) | $3.57 | $4–$12 | 🔥 Outstanding |
online ad for Summer Solis
